How to Develop a Profitable Merchandise Mix
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Marketing and creative can, of course, help support such efforts. Customer contact strategies and relevant creative treatments will emphasize the offer and help achieve the desired impact.
5} How should I define the word "profitable" for my catalog?
Again, look to your SQUINCH to help show which products are contributing to gross margin, as well as reveal if the page space allocated for the item is profitable for your company.
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- People:
- Gina Valentino
- J. Schmid
- Places:
- Mission, KS.
- Shawnee
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