How to Develop a Profitable Merchandise Mix
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Once prospects make their first purchases and eventually their second purchases, their buying behaviors will evolve to a similar pattern as your older customers.
4} Isn't it just our marketing department that's supposed to be suggesting special offers?
Not always. Your merchandising personnel often have a better perspective on which products are complementary, and more importantly which items have price breaks or can be pre-packaged as a bundle.
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- People:
- Gina Valentino
- J. Schmid
- Places:
- Mission, KS.
- Shawnee
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