Mail Dates vs. In-home Dates
How to determine which mailing strategy is best for your catalog.
In the graph “Typical Order Curves,” I’ve plotted the order curve for a mailer using in-home dates against a cataloger using mail dates. Note the differences in the curve and the peak day for each.
Take-away Tips
Following are some important points to remember when deciding whether to use either mail dates or in-home dates:
- Companies:
- Lett Direct Inc.
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