Mail Dates vs. In-home Dates
How to determine which mailing strategy is best for your catalog.
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Why This Matters
Your decision to use either mail dates or in-home dates impacts your call center’s volume. Using mail dates tends to spread the orders and call volume over a longer period of time, making your call center volume easier to manage and helping you to reduce labor costs.
But when an order curve is more pronounced — as when you’re using in-home dates — additional staffers are needed during a shorter time period to handle the volume of in-coming calls. Also, call volume tends to decrease at a faster rate, which means that at some point you could be in an over-staffed position (unless you mail more frequently, as discussed later).
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- Lett Direct Inc.
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