Mail Dates vs. In-home Dates

The most significant difference between mail and in-home dates is the pace of the order volume that results from each. When in-home dates are used, the order curve peaks sharply and generally dies off more rapidly, while catalog drops using mail dates tend to make for a flatter order curve. There’s still an order peak, of course, but it’s not as pronounced, and the order line is longer compared to a time when in-home dates are used.