Mail Dates vs. In-home Dates

When in-home dates are used: In this case, the printer would start on a Friday and send mail to the West Coast first. For example, if the printer was working with an in-home date range of Nov. 4 to Nov. 6, it would begin on Friday, Oct. 24, and mail throughout the following week. Catalogs bound for Boston, for example, would be released on Friday, Oct. 31, so the West Coast and East Coast mail would get in-home at about the same time. This is how the printer attempts to “hit” the in-home window requested by its catalog client.