Mail Dates vs. In-home Dates
How to determine which mailing strategy is best for your catalog.
When mail dates are used: Take the example of a Maine-based catalog printer that may begin its pool shipments on a Monday and run through Friday or Saturday of that week. So catalogs may leave for Boston on Monday but trucks don’t depart for California until Friday, which means catalogs ultimately would be delivered during a longer period of time. The Boston and California mail probably would arrive in-home about 10 days apart.
- Companies:
- Lett Direct Inc.
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