Mail Dates vs. In-home Dates
How to determine which mailing strategy is best for your catalog.
When in-home dates are used, the printer determines the actual release date of the mail. But when mail dates are used, the cataloger specifies the dates.
Whichever method you prefer (in-home vs. mail dates), consistently use one method or the other.
Distribution Plans
Next, I’ll review how a printer’s mail-distribution plan works when mail dates and in-home dates are used.
- Companies:
- Lett Direct Inc.
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