Mail Dates vs. In-home Dates
How to determine which mailing strategy is best for your catalog.
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An in-home date occurs when most of the catalogs being mailed hit in-home within a three-day window. Your printer will stagger the distribution by day so that about 90 percent of the total mailing reaches all customers and prospects within three days of one another. For example, a customer in California will get a catalog within three days of someone in New York.
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- Lett Direct Inc.
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