Mail Dates vs. In-home Dates
How to determine which mailing strategy is best for your catalog.
> Stay consistent. Don’t switch back and forth between mailing methods.
Stephen R. Lett is president of Lett Direct, a catalog consulting firm specializing in marketing, circulation planning, forecasting and analysis. He can be reached at (302) 541-0608 or by e-mail at steve@lettdirect.com.
- Companies:
- Lett Direct Inc.
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