Mail Dates vs. In-home Dates
How to determine which mailing strategy is best for your catalog.
> When in-home dates are used, most catalogs mailed will arrive (90 percent of the time) in-home within a three-day window, regardless of location. Your call center may need additional labor to handle the rush of incoming calls.
> If you mail at least once per month, using in-home dates can help maintain proper spacing between drops.
- Companies:
- Lett Direct Inc.
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