Consumer Prospecting with Fewer Pages

Take-away tip: When considering prospecting with a smaller catalog, don’t look just at how much money you’ll save on paper, printing and postage. Consider the whole picture.

12-month Impact

The impact of lower prospect performance carries through to future mailings. During a 12-month period with a mailing frequency of six times per year, the impact of mailing a 48-page vs. an 80-page catalog on the initial mailing is even more apparent.