Consumer Prospecting with Fewer Pages

Whether you’re considering a smaller version of your catalog, including new and pick-up items, or a “best of” book, keep the following in mind: When adding pages to your catalog, the revenue will increase by half of the percentage increase in pages. That is, if you increase your page count by 10 percent, you’ll see an increase in sales of about 5 percent. When you add pages, you improve performance; if you reduce pages, performance declines.