Consumer Prospecting with Fewer Pages

This month, I’ll discuss why it’s more cost-efficient for consumer catalogers to prospect with more pages and the advantages of doing so from a financial perspective. In other words, I’ll examine why you should prospect with the same catalog you mail to your housefile.

Pages Boost Response

Having more pages in your catalog will increase your number of orders and revenue. This assumes your page density remains the same. Adding more new items to your catalog and keeping the page density — i.e., a larger store — will increase revenue.