How to Determine if Co-mailing is Right for You

Please keep in mind that the allocation between the larger and smaller mailers is somewhat arbitrary. Most printers try to pass on the savings to the large mailer on a proportional basis. That’s why Mailer “A” was charged $5/M, while Mailer “B” was charged $16/M.

Pros and Cons of Co-mailing

Pros:
1. You’ll see postal savings due to better presort levels and possibly better drop-ship discounts. More mail will qualify at the carrier route level.
2. You’ll experience better deliverability. More carrier route or five-digit pallets will result, enabling you to penetrate the postal system deeper in the mail stream. Result: increased production flow through the postal system.