How to Determine if Co-mailing is Right for You

For example, the piece rate for 3/5 digit mail is $261 per thousand (M), and the carrier route costs $194/M. Catalogs that fall into the carrier route rate structure save $67/M (the difference between $261 and $194).

The below chart, “Example of Potential Savings of Co-mailing,” offers an example of a typical co-mailing cost analysis. While printers may charge different prices from one another, the end result in terms of the potential savings will be similar.