How to Determine if Co-mailing is Right for You

Morever, the mailing lists for co-mailed catalogs won’t be the same. Rather, the mail simply is combined in order to achieve greater postage density, and thus, discounts.

During the co-mailing stage, the process essentially is the same as selective binding. But instead of combining multiple mailing versions of the same catalog, the printer combines multiple catalog titles into one mail stream. This enables more mail to qualify for the carrier route rate.