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A Co-mailing Checklist
Before you decide to co-mail, ask your printer the following questions:
- Do we keep our original mail date?
- Who is/are our co-mailing partner(s)?
- What guarantee do we have that the production of their catalog(s) will be on time?
- What guarantee do we have that they’ll be able to advance their postage check on time?
- What guarantee do we have that they’ll not drop out at the last minute?
- What does the printer charge for this service? Can the potential postage savings be cost-justified for me?
- What’s the size of the mailing and benefit to each partner?
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