How to Determine Appropriate Page Counts

The Economics of Adding Pages

Additional pages (that is, good quality merchandise) often will increase your response rate and the revenue per catalog mailed. Overall, the economics of adding pages and merchandise to your catalog can help grow your catalog business.

Increasing the page count from 48 to 56 pages yields 16.7 percent more selling space and only a 5.6-percent increase in costs. Based on the catalog print specifications, in-the-mail costs increase from $413/M for the 48-page book to only $436/M for the 56-page version. The break-even point for the additional pages is extremely low.