How to Determine Appropriate Page Counts

The economics favor adding pages depending on merchandise availability and as long as you maintain the same product density on which your analysis was based.

Proper merchandising and the right page count are critical to the success of any catalog.

Stephen R. Lett is president of Lett Direct, a catalog consulting firm specializing in marketing, circulation planning, forecasting and analysis. He can be reached at (302) 541-0608 or by e-mail at slett@lettdirect.com.