How to Determine Appropriate Page Counts

Too much selling space may be allocated to higher-ticket items that may not be turning as quickly. This catalog has an opportunity to add more items in the $30-to-$45 price-point range to increase the revenue per catalog mailed.

When analyzing the average units sold, we normally see 60 percent to 65 percent of the units sold falling below the average, and 35 percent to 40 percent above the average.