How to Determine Appropriate Page Counts

Going to a 64-page book (from 48 pages) increases the amount of selling space by 33 percent at a cost increase of only 13 percent. Again, the economics are in favor of adding pages.

In catalog merchandising, it’s important to know the average price offered (APO) and average price sold (APS) of the products being offered. If, for example, the APS is $31, this would indicate that this particular catalog is selling a lot of items in the range of $10 to $30.