How to Determine Appropriate Page Counts

Again, look at offers, not items. We like to see a minimum of 250 (300 is even better) different offers in a catalog.

AOV is a function of the lowest-priced items, not the highest price. For example, eliminating items that retail for less than $20 will increase the AOV. What's more, it's difficult to make money on items that retail for less than $20 considering fulfillment costs.