How to Determine Appropriate Page Counts

If your APS is $31 and your average order value (AOV) is $73.91, the average number of line items per order is 2.38, which could be high for, say, a gift-oriented catalog.

The data also suggests you might be over-assorted at the low end of the price-point scale. This type of analysis should be done to establish product search and selection criteria. The number of merchandise offers (as opposed to the number of SKUs) in a catalog is what drives the revenue. An offer is defined as a product. An SKU could be a different color, size, etc.