How to Determine Appropriate Page Counts

In catalog merchandising, it's important to know the average price offered (APO) and average price sold (APS) of the products being offered. If, for example, the APS is $31, this would indicate that this particular catalog is selling a lot of items in the range of $10 to $30.

Too much selling space may be allocated to higher-ticket items that may not be turning as quickly. This catalog has an opportunity to add more items in the $30-to-$45 price-point range to increase the revenue per catalog mailed.