How to Determine Appropriate Page Counts

The chart "Catalog Economics" details the total cost per thousand and the cost per page for the five page-count combinations shown. The chart also shows the percent increases in selling space and costs using the 48-page catalog as a base for comparison. For example, going to a 64-page book (from 48 pages) increases the amount of selling space by 33 percent at a cost increase of only 13 percent. Again, the economics are in favor of adding pages.