How to Determine Appropriate Page Counts

Increasing the page count from 48 to 56 pages yields 16.7 percent more selling space and only a 5.6-percent increase in costs. Based on the catalog print specifications, in-the-mail costs increase from $413/M for the 48-page book to only $436/M for the 56-page version. The break-even point for the additional pages is extremely low.