Using Alternative Media to Build a List
How Design Toscano used alternative media to build a list for its niche catalog
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Design Toscano kept to Stopka’s original theme of historical European reproductions and introduced other products that had a European theme, including tapestries, furniture, jewelry and garden statues. While Stopka was involved with circulation and modeling, he put most of his efforts into finding unique products and building a house list.
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- Companies:
- Abacus
- Design Toscano
- Mason & Geller
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