Using Alternative Media to Build a List
How Design Toscano used alternative media to build a list for its niche catalog
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At first, the company sold all different types of statues, but it became evident that certain product categories—medieval gargoyles, Victorian angels and classical reproductions—made up the bulk of the business.
“In 1993 I hired an agency to put together a catalog that was directed toward the hotter areas,” says Stopka. “We had our first offset job with a print quantity around 300,000.”
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- Companies:
- Abacus
- Design Toscano
- Mason & Geller
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