Using Alternative Media to Build a List

“In January and February we want to go out with the gardening products, emphasizing garden statuary and fountains—the kinds of things you’d find in a European villa,” says Stopka.

Beardsley and Stopka place the ads in qualified magazines—Horticulture, Fine Gardening, Gardening Design—then when the leads come in early in the garden season, Design Toscano can hit them up to four times during peak gardening season.