Using Alternative Media to Build a List
How Design Toscano used alternative media to build a list for its niche catalog
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Michael Stopka says that the garden statuary sells well through September, then dies in October. The version of the catalog sent out after October includes more home-decor items with lower price points for holiday gift-giving. Thus, he has to be sure that his space ads are timed so each prospect gets the right product mix.
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- Companies:
- Abacus
- Design Toscano
- Mason & Geller
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