Using Alternative Media to Build a List

Since placing its first space ad in 1990, Design Toscano has grown its revenues to $25 million per year, its house file of buyers to 380,000 and its total inquiry list to 1.3 million. Stopka expects to mail 12 million catalogs in 1999.

Placing Space

Michael Stopka began the catalog, which specializes in garden statuary and European reproductions, with his wife Marilyn while he was finishing up a graduate degree in management information systems in the early 1990s.