How Design Toscano used alternative media to build a list for its niche catalog

“Those companies can use a single image because they don’t have to tell the whole story anymore,” she says. “I think that some people new to advertising think that they’re better known than they are and that that approach will work for them.”

A better approach, she says, is a good headline, a call to action and an image that is indicative of what kind of catalog you’re sending.