How to Deal With Challenging Vendors

But even after you’ve adjusted your expectations, it’s still easy to get into trouble with a designer. Why? Catalog work is different from the other type of work designers do. A designer who hasn’t done much catalog work almost inevitably will experience at least one of the following:

• Scheduling crises. Catalog work is way more time-consuming than non-catalog designers can imagine. The sheer number of images, pages and copy blocks quickly will overwhelm whatever workflow systems the designer has developed for simpler work. The designer ends up spending hours, even days groping desperately through oceans of computer files, trying to find correct elements as deadlines loom.