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After many years of hiring designers of all kinds, one truth I’ve learned is that designers’ portfolios seldom match the work they’ll do for you. It’s not due to deception, but merely because designers’ portfolios are comprised of their very best work, and nobody can do his or her best work all of the time. What you’ll generally get from designers is their average work, not their best. Be sure you start out with reasonable expectations.
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Susan McIntyre
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