How to Deal With Challenging Vendors

If your call center can’t answer the number of calls you expect to get after a national drop, ask your printer/mailer to spread out the drops, consistent with your overall circulation plan. One way your printer can do this is by rescheduling when each truckload is dispatched to the various BMCs.

To achieve an even wider spread of in-homes, divide your mailing into BMC groups, and mail each group separately. If your mailing is reasonably large, this can be done economically. You won’t lose your sortation discount, because each drop will go to a single BMC. And the glut at your call center will drop.