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Unfortunately, once these problems begin, they tend to become worse. Long hold times for inbound callers lead to increased call-abandonment rates, repeat calls and irate customer service calls—all of which further burden the call-center operation.
How can you cope? Following are some tips:
Detect the problem early. Place routine test calls to your catalog’s 800 number. Don’t rely on vendor-generated reports of abandon percentages and average times on hold. Many problems won’t show up in those reports.
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- Companies:
- McIntyre Direct
Susan McIntyre
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