How to Deal With Challenging Vendors

Add seed names to all your mailings and use them to confirm that your catalogs are indeed arriving in-home nationwide and that the proper version was mailed. A system of seed names needn’t be complicated; it can be a list of your family and friends nationwide.

If you find an error, call your printer/mailer immediately and negotiate a solution. In the example I gave at the head of this section, seed reports tipped the cataloger that an error occurred, and the cataloger called the printer/mailer immediately. Since the cataloger had iron-clad proof of the error, the printer/mailer reprinted and remailed at no cost to the cataloger.