How to Deal With Challenging Vendors

• the sample’s name and address actually are in your database. Be sure that name and mailing code are supposed to be on this mailing.

When a mailing occurs, insist the printer send to you the round-stamped Postal 3602 form, or whatever equivalent your printer/mailer uses. This is your only proof of what actually entered the mailstream. When you get it, compare the count on this form with the count you got from your data-processing house. If they don’t match, something went wrong.