How to Deal With Challenging Vendors

It always surprises me that catalogers will spend months agonizing about every detail of their designs and copy, and weeks examining every nuance of color at the color house—but won’t spend five minutes overseeing the ink-jetting and mailing of their catalogs.

In fact, the events that occur between the end of the press run and when catalogs begin arriving in-home are complex and filled with possibilities for error. And errors at this stage can be very dangerous to a cataloger’s bottom line.