How to Deal With Challenging Vendors

Create intermediate scheduling milestones for your designer. Be specific, such as: “We have four weeks for design, so by the end of week one, you’ll have sent me proofs on the first eight pages.” And help your designer meet the goals.

Develop a backup plan. Enough said.

The Mad Mailer

It was mailing time, so the printer’s mailing crew headed to the storage area where all the bound and ink-jetted catalogs were stored. The crew hauled out several pallets filled with presorted catalogs, rolled them to the in-house post office and entered them into the mailstream. Everything went smoothly, except for one small detail—they pulled and mailed the wrong pallets.