How to Deal With Challenging Vendors

• Design crises. A non-catalog designer’s first catalog work generally will have the following characteristics: too much white space, tiny hard-to-read copy, a very blocky or boxy look, small headlines and total confusion about what copy goes with which photo.

How to cope?

Don’t gamble a whole catalog on a designer you’ve never used for catalog work. The probability of disaster is just too high. Instead, try them out on just a spread or two to see how they do. If you absolutely must use a non-catalog designer for some reason, start the production process extremely early.