How to Deal With Negative Customer Reviews

2. Use success to attract more success. This goes beyond just regular testimonials. Tell your customers’ stories — i.e., what they achieved through your service or product. When K9Cuisine.com receives an email thanking it for helping a family's beloved golden retriever start eating again after a long illness, it asks the customer if they can share their story with others. The story then makes its way onto K9 Cuisine's Facebook and Twitter pages. Soon, lots of people know about how K9Cuisine.com helped. Next time they think about their dog needing dog food, they'll think about K9Cuisine.com. And if they have a great experience, they may tell their friends. The cycle continues.