State of the Co-ops ’08
How data segmentation may prove vital for the preservation of the cooperative database
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Joe Keenan
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Experian’s Z-24
Over the past 12 months, the focus of Experian’s catalog co-op — namely, the origin of multichannel orders — has involved tapping into the database’s compiled demographic files, niche segmentation systems and processing environment to ensure that clients have the best, most applicable contact names, says Denise Hopkins, vice president of marketing and product development.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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