State of the Co-ops ’08

“For us, we need to continue to get larger and have more members,” says Mike Hayden, president of ALEXA “so we can offer larger quantity in the universe area as well as more power from the attributes.”

The alliance has been busy over the past year compiling data in new product category selections, including women’s apparel, plus-size apparel, men’s apparel, gifts/collectibles, home décor, children’s merchandise, shoes, garden products, personal care, jewelry and accessories. Women’s apparel, plus-size apparel, children’s merchandise and home décor have proven particularly popular, Hayden notes.