State of the Co-ops ’08
How data segmentation may prove vital for the preservation of the cooperative database
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Joe Keenan
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FastPath is designed to simplify mailers’ businesses by providing them a single list, which allows them to get their catalogs in the mail faster. Theoretically, this results in better housefile and prospecting performance. In addition, mailers gain an affiliation with Abacus parent firm Epsilon and all of its new data resources.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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