State of the Co-ops ’08
How data segmentation may prove vital for the preservation of the cooperative database
Abacus intends to serve the lower circulation, niche mailers in its co-op with FastPath, its latest offering in association with data services provider CompuTech Direct. This product provides mailers with 100 percent of their circ combined with list processing. “We call that a ‘printer-ready’ solution,” Carey says. Forty-four clients have rolled out 110 campaigns using the offering.
Related Content
Comments
