State of the Co-ops ’08
How data segmentation may prove vital for the preservation of the cooperative database
It’s What You Put In
For co-op databases to remain relevant to multichannel mailers in the coming years, catalogers will need to supply the co-op firms with better segmented and cleaner data than they have in the past. As catalogers continue to feel the squeeze of rising costs, it’s no longer possible to have across-the-board circ policies.
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