State of the Co-ops ’08
How data segmentation may prove vital for the preservation of the cooperative database
Wiland Direct
Wiland Direct has sought to not only provide valuable, responsive names to mailers, but also to provide the data on how to contact those names. With its customer modeling product, the co-op combines rank ordering RFM data and its own data with a contact strategy.
“Smarter customer contact strategy equals more contribution to the bottom line from current customers,” says Executive Vice President of Sales and Marketing Brent Eskew.
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