State of the Co-ops ’08

I-Behavior
I-Behavior has seen significant growth over the past year, with a current client head count estimated at 1,400. A large portion of the company’s growth can be attributed to its online co-op database, aCerno, as more catalogers seek out responsive and e-mailable names.

The company also recently launched a series of consumer models that focus on propensity to buy, as well I-Q, a predictive modeling tool. The I-Q model has generated a 90 percent continuation rate among clients who tested it, says Keith Johnson, I-Behavior’s vice president of product management.